Joe Quesada's 3x3x3 Method
or
The 3X3X3 Method To Building The Perfect Portfolio
I was one of those lucky few that was hired on the spot to begin my career in the comics biz, but it wasn't just talent or sheer dumb luck that got me the gig. Sure, that had something to do with it, but I had a pretty good working knowledge of what editors were looking for because I was also a pretty good student and asked many different artists about their experiences. Now, the following information is from a class I used to teach on building your portfolio for maximum results at comic conventions (where you can meet editors from every company). You should, of course, adapt all of this information when submitting work to EPIC. In other words, keep the samples Marvel specific.
First and foremost, before you submit your portfolio for review there are a few rules that you need to keep in mind.
RULES OF ENGAGEMENT
The editor who is about to look at your portfolio is most likely tired from looking at dozens before yours. You're probably the hundredth person he or she has seen today.
He or she is looking for someone who is going to hit a homerun right off the bat.
The editor is not, I repeat, not your friend. They have a job to do and they're going to look for the person who can do it best. Be courteous and listen and accept whatever critique you get in a professional manner. Arguing with or getting angry with an editor giving you a critique (and I've seen this happen) will not improve your chances ever. You will also be surprised at how quickly word spreads about problem cases.
Presentation is important. Do not have a sloppy portfolio. Have Xerox's with your contact info firmly in place.
Assume that we are idiots. Make your portfolio idiot proof. If you don't believe this to be true of editors, just take a good look at me! If you're a penciler, then don't ink your work, don't letter your work, and don't color your work. JUST SHOW PENCILS!
Do not bore the editor! This is very important. After a long stint of reviewing portfolios, an editor is just like you. They enjoy an entertaining yarn just like anyone else. And there is no better way to get an editor's attention than to make your portfolio easy to view, critic, and above all, entertaining.
Present yourself well. Yes, this is a casual industry, but don't show up looking slovenly.
WHAT TO DRAW?
All right, with that out of the way, let's get to the meat of this lesson.
Now, aside from the basic remarks that you will receive about anatomy and storytelling, here are some of the usual questions and comments that you will encounter during a critique from editors.
This is nice, but I'd like to see what you could do with our company's characters.
This is nice, but all I see are pages with a single character, I'd like to see what you could do with a team story. This is nice, but all I see are pages with a team, I'd like to see what you could do with a single character. This is nice, lots of action and great fight scenes, but can you draw just normal people doing normal things?
Wouldn't it be great to have all your bases covered and you could somehow avoid some of these annoying queries from the outset? Well, follow these steps and hopefully you will!
AS FOOLPROOF AS POSSIBLE
Three stories.
Three pages in length.
Three covers for each of your stories.
12 pages total. That's it!
Most young artists are under the impression that they need to show pages upon pages from a sample script when nothing can be more torturous for an editor or perspective employer to sit through. The reality of the situation is that by page two, an editor knows whether you're ready or not, so sixteen pages of a tryout script tells us nothing more than that you did sixteen pages. That's why, if you're going to spend a lot of effort on a portfolio, you should spend it diversifying yourself, and also keeping your stories short so that as you receive critiques, you can just pluck sections out of your portfolio and reinstate new and improved vignettes as needed.
Your stories should be short, three-page vignettes with a very clear beginning middle and end. No words should be necessary (see the ‘Nuff Said books), and it's always better if it's something that you've thought up yourself. Penciling samples from tryout scripts is okay, but as stated above, they tend to be run-on and are a waste of energy in my opinion.
Pick three different publishers’ characters; variety is what you want. For EPIC submissions, you must stick to Marvel characters.
Draw a solo character three-page story. EPIC submission suggestions are Spider-Man, Daredevil, Elektra, Wolverine or Iron Man.
Draw a three-page team vignette. EPIC submission suggestions are the X-Men, the Fantastic Four, or the Marvel Knights.
Cap it off with a short three-pager with nothing but normal people doing normal everyday stuff, or even better, comedic slapstick. EPIC submission suggestions are Alias, Deadline, Ben Urich, Peter Parker and Aunt May, or Matt Murdock and Foggy Nelson.
Now, I know a lot of up-and-comers like to do pin-ups in their portfolios -- the temptation is irresistible! Editors hate to see these because they tell us nothing of your storytelling chops. However, there is a way to do pin-ups and have them serve a purpose in your portfolio. Show off your cover skills! Think of what would be the appropriate cover for each of your three stories and design one for each. Do not, I repeat, do not attempt to do cover logo lettering, just leave the appropriate space at the top; editors are savvy enough to get the whole picture!
This will leave you with a portfolio twelve pages in length, which is more than enough to show an editor whether you have what it takes to make it at their respective companies. You will have concisely shown how you handle a solo hero, a team and normal people and environments in simple sequences that demonstrate your skill with sequential storytelling as well as your ability to do covers. You're also giving editors an idea of how you handle characters from varying companies. Now mind you, the publishers I listed as examples are merely that. You can use any three you like, just make sure they're three publishers you would like to work for.
One more thing — let’s talk about adapting these rules to EPIC submissions. When submitting work to EPIC, you only have five pages to work with, but those five pages should reflect as much of the stuff I talked about above as possible. You can skip the cover illustrations — it’s more important that we see you can tell a story, so don’t waste pages on pin-ups. You’ll have to make some sacrifices, but the most important thing is to show examples of super hero action as well as everyday people doing everyday stuff. You might want to break up your allotted five pages into a three-page super hero story (which you can grab right out of your 3x3x3 convention portfolio) and a two-page everyday people vignette. Lastly, make sure you are sending your absolute best work here — with so few pages to play around with, every single one of them needs to shine.
So that's the formula in a nutshell. Now let's look at a sample silent vignette. I
recommend you think up three of your own since the one I'm including here is merely to give you an idea of what to do. Remember, make sure they have a beginning, middle and end!
IRON MAN
"Cat Day Afternoon"
By Señor Swanky
We open with a shot of Iron Man flying happily and enjoying the freedom that his jet boots bring him.
We pull back to see that our image of Iron Man is actually on multiple view screens. A villainous, shadowy figure sits with his back to us as he looks at the bank of monitors.
We close in on the face of that villain -- dear God, it's Doctor Doom! Doc is pushing a big button that obviously is activating something nasty. Perhaps the button is labeled "Something Nasty!" That's a joke of course, but it might bring a smile to an editor's face.
Cut to a down shot of a cat in a tree with a worried little girl below. We are somewhere in the suburbs
C.U. (close up) on the little girl's face -- she's looking astonished.
Worm's eye view from behind the little girl, she's in the shot. We can now see what is causing the look of astonishment. We're looking up at the tree as Iron Man is slowly gliding down with kitty safely in hand.
Iron Man hands the little girl her cat -- she's ecstatic!
Iron Man turns his head; he's heard something with the help of his armor’s enhanced hearing.
Shot of Iron Man in an obvious rush, flying through the clouds. There's a very serious attitude to his posture and his boot jets are blazing on high! There is obviously danger in the air!
Now we need an establishing shot of Manhattan from a P.O.V. (point of view) just behind Iron Man. This gives us a sense of what Iron Man is seeing and the fact that we've changed locations.
Suddenly in front of Iron Man a giant Doombot appears between buildings. It's starting to tear them down in a very Kirbyesque fashion.
Similar shot to last panel but smaller, perhaps an inset. This is from inside Iron Man's helmet. It's a heads-up display showing him, in MIR imaging, what's inside of the Doombot's head structure. We can clearly see that there are no humans inside. Marvel heroes are very careful!
Iron Man swoops and knocks the Doombot's head right off with one giant haymaker
Shot of Iron Man standing victorious on top of the Doombot 's head while the remainder of the Doombot has collapsed as well in the distance. People in the background cheer!
We pull back to see that the same shot of Iron Man is on Doctor Doom's monitors.
Medium C.U. of Doc Doom slamming his fist and destroying the console in front of him. Curses, foiled again!
TA-DAA! There you have it. A quick and simple story that should break down easily into three pages. Now, I encourage all of you to think up your own three-page adventures -- it show us that you can think in terms of story and structure!
Have fun and good luck!
See ya in the funnybooks,
JQ
EEK!
-This Excerpt was taken off of Joe Quesada's Website JoeQuesada.com With the consent of Joe Quesada via e-mail
-Brian Germain